The rise of the music video in the 1980s brought with it a new arena for self expression. Artists like Madonna and Michael Jackson used music videos to tell the story of
their music right down to the hair and makeup they were wearing.
By 2016, we are used to outrageous looks in music videos from our pop stars.
Here enters Beyonce’s Lemonade. As a woman who has spent two decades in the music industry, Beyonce uses her immense power over the music video to elevate and transform it into an hour long art film. Beyonce takes us through a personal journey of a woman scorned by the man she loves, a metaphor for a woman’s relationship to society at large. Lemonade is about the journey all women must go through to survive in a man’s world.
Lemonade has already broken multiple records in the music industry and is sure to go on to break many more. In an age full of fast food and fast fashion, it is immensely enjoyable to see an artist rewarded for their intelligence and vulnerability.
Luckily, Beyonce was born to salon owner and hairdresser Tina Knowles who’s creative impact has been felt through out Beyonce’s entire career. Beyonce has said of her mother, “Tina Knowles was my first example of what a powerful woman is. She shaped my thinking not so much by what she said, but what she did. At her salon she worked 13-hour days, managed her staff, styled hair, and gave out free advice to her clients. She would tell the women to remember their worth and that they couldn’t work all those hours and not treat themselves every now and then.” Hear, Hear!
All of this history comes to a crescendos in the iconic Lemonade. Each stage brings with it a new aesthetic, new costumes. But when it comes to hair, Lemonade is full of beautiful braids and curls, curls, curls.
The natural hair movement has been gaining momentum for some time with celebrities like Viola Davis and Lupita Nyong’o reveling in their natural locks. Beyonce and the stellar cast of women allow their curls to bounce all over Lemonade. Intricate and beautiful braids are used throughout the film as well, proving once again that the devil is in the details.
No one influences like Beyonce, we hope to see many a curly head this coming season! In the past curls have been marked as messy or unprofessional, society seeming to default to a perfect blow out instead. Sine Qua Non Salon takes pride as a Curl friendly salon. From waves to tight coils we’ve seen it all. We are happy to see the current fashion trends embracing what we’ve always known, that you are free to be whoever you want to be. Curls and all.