laura’s small business spotlight in crain’s chicago business

March 2013

Sine Qua Non Salons owner, Laura Boton, talks to Crain’s Chicago Business Magazine about going the extra mile with customers.

It’s hard enough reading any negative review. But when the review calls your staff “rude” and “arrogant” but doesn’t say much else, that’s just plain frustrating. “We want to create a better experience for our clients,” says Ms. Boton, who owns four hair salons on Chicago’s North Side. “But when there’s no explanation of why she or he felt this way, it’s very hard to respond.” So when Ms. Boton gets a nondescript review, she finds the client in her system, talks to staff members who were working at the time and tries to piece it together.

To find out how Laura responds to online reviews, click here to read the full article.

Our Reviews


COVID SAFETY is our number one priority.
As the Delta variant becomes the dominant strain in Chicago, we encourage the wearing of masks. However, our current policy is, if you have proof of vaccination you can have a maskless service if you prefer. We will continue to update our policy as things develop.

At Sine Qua Non, we know things happen. In order to ensure that we can accommodate all of our guests needs, we require that you give us at least 24 hours notice to cancel or reschedule your appointment.

We are unable to hold any appointment without a valid credit card on file. If you cancel without 24 hours notice or no show for your appointment, a charge equal to 50% of your service and will be charged to your card.

Our goal is complete happiness with your fresh cut and color. If you need an adjustment service, they are free within 2 weeks from your original appointment, preferably with your original stylist. If a refund is requested, our policy is: Call and schedule an assessment with management within 2 weeks of your service. You must come into the salon, so we can see the problem in person. If you received an adjustment at a different salon or cannot stop by so we can see your hair, we will not refund your services.

It is important to us that you are totally happy with your purchase. Product returns must happen within 30 days of purchase, be accompanied by a store receipt (and we can view in your client file) and the product must be nearly full. If you paid by credit card, you may receive a credit on your card. We are a completely cashless business.

We are committed to giving you the best one-on-one service available. If you are more than 15 minutes late, and we are unable to give you the attention you deserve, we ask that you reschedule your appointment for another day or with an available stylist.

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