sine qua non salon’s new beauty product, siné essentials

September 2015

Siné Essentials: High Quality Ingredients for the Health and Earth Conscious.

Formulated, bottled and produced all by the hands of stylist, Brad Hough and owner of Sine Qua Non Salon, Laura Boton, Siné Essentials is available for hair consumption nationwide! Made with essential oils and plant proteins, Siné Essentials is the clean alternative for the body and the sphere – it is biodegradable, created with plant-based active ingredients and it is made in Chicago, USA!

The Made-By-Hand Element



Siné Essentials was conceived when Laura and Brad openly expressed their passion to find a healthier and progressive way to use products that are safer for humans and the Earth. Ingredients found in your store-bought hair products can cause damaging effects on personal health and beauty as well as the environment. Converting Laura’s garden level of her bungalow, Brad went to work in The Siné Lab before a day of styling at Sine Qua Non Salon and during coveted weekends.

“I see formulating and making these products by hand as an extension of what I do creatively everyday as a hairstylist: taking raw material and synthesizing it into something new” – Brad Hough

It took about two years to perfect the Hydration Shampoo & Conditioner, the Everyday Shampoo & Conditioner and the Everything Oil. A forager for beauty, Brad handpicked and sourced each ingredient to create the unique blend for all the products now available in all Sine Qua Non Salon locations and on the website. Brad would have the talented Sine Qua Non Salon stylists use the product on themselves and on clients to retrieve feedback, tweak the functionality and efficacy to support the demands of the stylists and go back to the “scent” board to fine-tune the texture and fragrances of each product. While being the beauty liaison, Laura had the scent palette to guide Brad to nail the fragrance of the essential oil blends. Each bottle is hand-created, poured and perfected by Brad himself, taking two days to make and bottle for sale.

Quick Facts:

  • Vegan
  • Sulfate Free
  • Paraben Free
  • No Synthetic Fragrances
  • No Harmful Preservatives
  • All Products are Biodegradable


Siné Essentials On The Road:

Brad and Sine Qua Non Salon Stylist, Mischa, will be taking a 10-day road trip from Chicago to Los Angeles on the historic Route 66 to get inspiration for the next wave of the Siné Essentials product line. Many of the ingredients used in the Hydration Shampoo & Conditioner, the Everyday Shampoo & Conditioner and the Everyday Oil were inspired by trips made during the two year process. The sage used in the Everyday Shampoo was inspired by a weeklong backpacking trip along Sage Creek in the Badlands of South Dakota. The main fragrance, neroli, in the Everything Oil was found in a small boutique in San Francisco. Brad became obsessed with the scent and researched the oil, finding amazing calming properties and just had to use it.

Siné Essentials is available in all Sine Qua Non Salons and you can order it online! We also have the special SINÉMOBILE – a 1976 Chevy Malibu, in clean, tip-top shape and ready to deliver Siné Essentials to boutique vendors in the city of Chicago! Standard shipping is also available. 

Be on the look out for Brad and Mischa’s Siné Inspiration Trip on Instagram and tell us what you think about the products!

Our Reviews


COVID SAFETY is our number one priority.
As the Delta variant becomes the dominant strain in Chicago, we encourage the wearing of masks. However, our current policy is, if you have proof of vaccination you can have a maskless service if you prefer. We will continue to update our policy as things develop.

At Sine Qua Non, we know things happen. In order to ensure that we can accommodate all of our guests needs, we require that you give us at least 24 hours notice to cancel or reschedule your appointment.

We are unable to hold any appointment without a valid credit card on file. If you cancel without 24 hours notice or no show for your appointment, a charge equal to 50% of your service and will be charged to your card.

Our goal is complete happiness with your fresh cut and color. If you need an adjustment service, they are free within 2 weeks from your original appointment, preferably with your original stylist. If a refund is requested, our policy is: Call and schedule an assessment with management within 2 weeks of your service. You must come into the salon, so we can see the problem in person. If you received an adjustment at a different salon or cannot stop by so we can see your hair, we will not refund your services.

It is important to us that you are totally happy with your purchase. Product returns must happen within 30 days of purchase, be accompanied by a store receipt (and we can view in your client file) and the product must be nearly full. If you paid by credit card, you may receive a credit on your card. We are a completely cashless business.

We are committed to giving you the best one-on-one service available. If you are more than 15 minutes late, and we are unable to give you the attention you deserve, we ask that you reschedule your appointment for another day or with an available stylist.

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