August 5, 2014 Desperate Measures Hair Rescue


Artist Juliana Armbrust was nominated to participate in the Desperate Measures contest and won a free professional makeover with Sine Qua Non’s owner and master stylist Laura Boton. “It may not look like a big change, but it’s a huge change for me,” Juliana said, remarking on her new do!

Juliana is a freelance sound engineer and A/V technician based in Chicago. At any given time, she is working on about 5 jobs and squeezing in side gigs here and there (WOAH). Currently she tours with Kishi Bashi as both his tour manager and sound engineer.

We asked her to share favorite moments from touring, and it sounds like a blast:

“We all had some edibles from LA and turned into excited children exploring the woods, playing frisbee and volleyball, taking goofy vine videos of one another. We had a couple days off at the campgrounds, which was the best part of the tour! Selling out the Fillmore and getting our huge confetti cannons was pretty great too. We had a dance party on the bus almost every night, which was both a plus and a minus. Often the party didn’t end until the bus left for the next city! Our bus driver and his cousin are also working on getting a reality show about bus drivers, so we had a camera man on the bus with us for a week. Looking forward to seeing some footage!”

Laura focused on lightening up Juliana’s hair with long layers and razor cutting, to add softness and transparency around her perimeter.  Laura focused on maintaining a lot of length, while also modernizing her look.  She enhanced her natural tones using a deep auburn and a few highlights for dimension and brightness. To moisturize, Laura used R+Co‘s Atlantis shampoo and conditioner, Dallas thickening spray for body, and a touch of Aveda Light Elements for definition and weightless volume.

We asked Juliana what she liked about her new hair:

“My favorite thing about the new hairdo is how light it feels, and that I don’t sit on my hair anymore. I feel like I look more put together, more grown up and less like a hippie.”

At Sine, our clientele and staff has always consisted of musicians, actors, and artists of all types.  We pride ourselves on providing a haven for creative people to get there hair done, while being a very welcoming and comfortable place to hang.

Love Juliana’s look? Submit, share, vote– You could win a free makeover in 3 easy clicks!! Are you in need of a style update? Submit your photo to Sine Qua Non’s website, then share your personalized contest URL on Facebook, Twitter and Instagram and encourage your friends to vote. A new winner will be selected to receive a free professional makeover every month!

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